Confusion kills deals.
When parents walk into your store and hear technical terms like “R129” or “Regulation 44”, they freeze.
This is “Analysis Paralysis.”
To unblock the sale, you don’t need a physics lecture. You need a simple i-Size Sales Script.
Here are 3 tested analogies to help your floor staff explain safety and close premium sales.
Analogy 1: The T-Shirt
The Problem: Parents are used to buying car seats by weight (kg). But i-Size uses height (cm). This confuses them.
The Concept: Shift their mindset from “Scales” to “Fit.”
Buying a car seat (e.g. CS308-i) is like buying a T-shirt for your child.
You don’t buy clothes based on weight; you buy based on height for the perfect fit.
Our i-Size Sales Script logic is the same: it uses centimeters to ensure the headrest fits perfectly as they grow taller, not just heavier.
Analogy 2: The Egg
The Problem: Parents want to turn the baby forward-facing too soon. You need to sell the safety of Rear-Facing.
The Concept: Visualizing the physics of a crash without using scary words.
Imagine running while holding an egg on a spoon.
If you stop suddenly, the egg flies forward. That is what happens to a baby’s head in a forward-facing crash.
An i-Size Sales Script emphasizes rear-facing (up to 15 months) to ‘catch’ the egg and cradle the neck safely.
Analogy 3: The USB
The Problem: Parents are terrified of installing the seat incorrectly with seatbelts. They fear making a mistake.
The Concept: Sell “Peace of Mind” and ease of use.
Old seat belts can be tricky. But ISOFIX is like a USB stick.
You just plug it in and hear a ‘Click’.
This i-Size Sales Script assures you: If you see the Green Indicator, you are 100% safe. No guessing.
i-Size Sales Script FAQ for Staff
Keep this i-Size Sales Script cheat sheet behind the counter to handle tough objections.
Is my old R44 seat unsafe?
No, it is legal. But i-Size is the new gold standard with added Side-Impact Testing.
Will this seat fit my car?
If your car is post-2013 and has the i-Size logo on the seat, it is a guaranteed fit.
Conclusion: Use This i-Size Sales Script
Educated parents buy premium.
Don’t drown customers in data. Train your team with this simple i-Size Sales Script to build trust and boost retention.
Ready to upgrade your inventory? Stock up on our easy-to-explain i-Size collection.
